The music video was directed by Paul Fedor, who had previously worked with the band for their 2002 video "Capricorn (A Brand New Name)". 30 Seconds to Mars performed and presented the premiere of the video on August 29, 2005, on Fuse's Daily Download. In Canada, the video premiered on MuchMusic during MuchOnDemand on October 6, 2005, and was added to medium rotation a couple of days later. Jared Leto told MTV News that "It's the first bestiality footage that you're ever going to see, but it's tastefully done. We're breaking new ground with this one." The music video for the song was filmed during July and August 2005 in an abandoned hotel in Hollywood where the crew encountered prostitutes and drug addicts squatting prior to filming. The crew ended up doing 70 effects shots in 7 days. Throughout the video, effects are greatly used for visual enhancement over bandmembers and around the females depicted. Each frame of the video hides some messages. Fedor explained that was difficult shot the video, and commented "I think this is one of my best videos. Every shot in this one is perfect... Look for hidden messages in this one." The video found success on Fuse, mtvU, MTV2 and MuchMusic.
30 Seconds To Mars - Attack
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