This video has a retro, 1920s "Golden Age" theme. It resembles the Industrial Revolution with scenes of workers in assembly lines, while company owners oversee the operations. The band plays throughout the video in a room that seems to be part of an abandoned building or factory. In the "board room", executives and developers plot out a sort of "helmet" with a video screen that covers the face.
They experiment by putting the helmet on a teenager who is perturbed and upset. The video screen displays a mouth smiling. The executives declare the helmet a success, and shake hands. They take the teenager away in a van, and kill him in a remote area. Because the song was released for the 1998 film Godzilla, satirical "spoofs" of the movie's phrase "Size does matter" appear on billboards in the city scenes. They are:
They experiment by putting the helmet on a teenager who is perturbed and upset. The video screen displays a mouth smiling. The executives declare the helmet a success, and shake hands. They take the teenager away in a van, and kill him in a remote area. Because the song was released for the 1998 film Godzilla, satirical "spoofs" of the movie's phrase "Size does matter" appear on billboards in the city scenes. They are:
"Mumia Abu-Jamal's cell is this big" (a tiny cell) -- "Justice does matter!"
"The crater at Hiroshima would stretch from here"... (zooms out to other end of city)... "to here." -- "History does matter!"
"Babies born into poverty in the U.S. each year would fill this building" (large building) -- "Inequality does matter!"
"Land stolen from Mexico equals five states" (darken area of US map, covering from California to Texas) -- "Imperialism matters!"
Interspersed throughout is a montage depicting the impending execution of Sacco and Vanzetti; the video ends with the executioner throwing the switch to their electric chairs.
